About Dapper Singh

Modern heritage. Rebellious restraint.

Dapper Singh started at home with oil, time, and frustration.

I had been making my own beard oil for years because nothing on the shelf felt right. Most products felt generic, performative, or disconnected from real people and real culture. When I got laid off, I decided to build something of my own. Something intentional. Something that reflected who I am.

I am creative by nature and move between worlds. Music, design, surfing, systems, and craft all influence how I think and work. I do not focus on one thing in isolation. I care about how things connect. I value individuality and believe community matters just as much. I am disciplined and curious, grounded yet always evolving.

What we stand for

This brand stands for representation without appropriation. It values care, perspective, and appreciation for the cultures, sacrifices, and stories that often get flattened into trends. California influences the pace and tone. The ocean, music, and lived experience shape the rest. Masculinity here is not rigid or performative. It is thoughtful, expressive, and grounded.

What luxury means here

Luxury does not mean overly expensive. Luxury is valuing the moment. It is using things with purpose and intention. It is craft, restraint, and utility working together.

Why ritual matters

Ritual matters because it grounds us. Even when life falters, we can return to something familiar and meaningful. Small moments of care have the power to reset us.

The experience

I obsess over curation and experience. Details matter. How something feels in your hand, how a scent settles, how a moment lands. I am willing to walk away from customers or opportunities that conflict with my values. I would rather build something honest than something hollow.

Who it is for

Dapper Singh is for anyone who wants to feel better about themselves through self-care. For people discovering who they are and for those who already know. It is for those who understand that the journey changes, that adaptation is constant, and that the moment is more important than the destination.

When someone uses these products, I want them to feel confident, assured, relaxed, and ready to embrace what comes next.

Founded by Zamir Singh Thind

I poured my savings, time, and energy into building this. I accepted late nights, difficult choices, and increased visibility because it mattered to me. If this brand positively affects even one person’s life or helps someone feel represented rather than appropriated, then it has already succeeded.

Welcome to the ritual.

Dapper Singh is a modern grooming and self-care brand centered on intentional ritual, premium beard care, and crafted experiences.